Gen Z and the Commerce Revolution: When One Link Becomes Your Entire Store

In a world that moves as fast as a TikTok scroll, Gen Z has no patience for anything slow. Waiting 30 seconds for a website to load? They’re out. Typing in a bank account number to transfer money? Nope. Gen Z chooses fast, simple, and mobile-friendly.

And that’s exactly why mobile payments and link-based selling are exploding in Vietnam.

Mobile Payments: No Longer the Future, They're the Norm

According to Globenewswire (June 2025), Vietnam’s mobile payments market is expected to reach USD 76 billion by 2030, growing at nearly 10% annually. Giants like MoMo, ZaloPay, and VNPay already command close to 20% market share. But here’s the twist: 67% of Vietnamese users still rely on cash-on-delivery (COD)—a habit slowly being replaced by QR codes and e-wallets, especially among younger generations.

Meanwhile, Visa’s Click-to-Pay has launched across major banks like Techcombank and Vietcombank, enabling shoppers to pay without re-entering card details—just a few taps, and the checkout is complete.

In this fast-changing landscape, one name is rising steadily among young Vietnamese sellers: PayME Shop.

PayME Shop: One Link. One Mini Store in Your Pocket

In an era where everyone is selling through Instagram, TikTok, or Zalo, creating a full website isn’t just time-consuming—it’s outdated. Gen Z buyers demand speed. Gen Z sellers crave simplicity.

That’s exactly what PayME Shop delivers.

Sellers can generate a product link in under a minute—no website or coding required.
Each link leads to a sleek product page with images, descriptions, and prices.
Links can be shared across any platform—Zalo, Facebook, TikTok, Messenger, and more.
Most importantly, payment is built-in: buyers can pay via VietQR, e-wallets, or bank cards instantly.

This “one-link shop” model is a rising trend across Southeast Asia, and PayME Shop is making it truly accessible in Vietnam—simple, powerful, and lightning fast.

Why Young Sellers Are Choosing PayME Shop

A Smoother Buying Experience

Buyers no longer need to message for prices or bank details. With just one click, they view the product, make payment, and complete the order. This seamless experience boosts conversion rates dramatically.

No website. No developers.

Sellers can create their store from a smartphone, anywhere, anytime. No need for hosting, design, or maintenance. PayME Shop wraps your entire business into a single shareable link.

Automated Order Management

All order information is recorded in the system: buyer name, delivery address, and payment status. Sellers don’t need spreadsheets or handwritten notes—everything syncs automatically after purchase.

Built-In Payment Gateway

PayME is a licensed payment intermediary regulated by the State Bank of Vietnam. That means every PayME Shop link comes with secure, integrated payment—from QR codes and e-wallets to Visa and Mastercard. Transactions are fast, secure, and reliable.

A Real-World Example: Selling T-Shirts via Instagram Stories

“I sell vintage T-shirts, usually by posting stories on TikTok or Instagram. Before, I had to reply to messages manually and send my bank info. Now, I just create a PayME Shop link for each product and share it with buyers. The payment options are already embedded-QR, cards, everything. Once they check out, I get all the order details right away. No back-and-forth needed.”
– Lan, Gen Z seller, Ho Chi Minh City

PayME Shop turns a multi-step selling process into a single link.

The Future of Mobile Commerce Starts Now

With Visa rolling out Click-to-Pay and e-wallets becoming second nature to Gen Z, the old way of selling-slow, manual, and clunky-no longer makes the cut.

PayME Shop doesn’t just help sellers keep up. It helps them lead the shift—creating a polished, efficient buying experience even if you’re selling from a bedroom in a shared apartment.