Online Shopping on Social Media Explodes – How Can PayME Shop Capitalize?

1. Social Commerce: The New Playground of E-commerce

Social media is no longer just a place to connect with friends but has become an important sales channel in the e-commerce era. According to Statista reports, revenue from social commerce is expected to reach $2.9 trillion globally by 2025, accounting for a significant portion of total e-commerce revenue.

In Vietnam – where there are over 70 million Facebook users (according to We Are Social, 2023) and strong development of TikTok and Zalo – social media is becoming a popular selling platform with millions of transactions daily. From Facebook group posts and TikTok livestreams to Zalo messages, consumers can now shop without leaving their favorite apps.

So how can businesses and online entrepreneurs capitalize on this trend? And what benefits does PayME Shop – a no-website-required selling solution – bring to the social commerce game? Let's explore.

The explosion of online shopping on social media is not just a temporary phenomenon but is reshaping how businesses approach customers. With PayME Shop, participating in this trend becomes easier than ever, helping sellers optimize revenue and build brands on platforms familiar to Vietnamese users. This article will analyze why social commerce is developing strongly and how PayME Shop supports businesses in maximizing social media power.

2. Why Is Social Media Selling So "Hot"?

Social commerce is changing how consumers shop and businesses operate. Here are three main factors explaining the explosion of this trend in Vietnam and globally.

2.1. New Consumer Shopping Habits

Today's consumers no longer rely solely on large e-commerce platforms like Shopee or Lazada but are shifting to social media to discover and purchase products.

73% of Vietnamese have bought through social media: According to a YouGov survey, 73% of online shoppers in Vietnam have placed orders through platforms like Facebook, TikTok, or Zalo. This shows social media has become a true "online marketplace" where customers easily discover products from friends, Key Opinion Leaders (KOLs), or community groups.

Super-fast shopping process: Without needing to access websites or download separate apps, customers only need to comment "Give me one" under posts or send direct messages to place orders. This simplicity shortens shopping time, increases conversion rates, and particularly suits Vietnamese mobile usage habits – where 70% of e-commerce transactions occur on mobile (according to Google).

This habit not only saves time but also creates a close, friendly feeling, making buyers more willing to spend.

2.2. Creative Content: The Shopping Motivation Driver

Social media isn't just a transaction place but also a platform for businesses to tell stories and attract customers through creative content.

Livestream selling explosion: Livestreaming on Facebook and TikTok has become a powerful tool to increase direct interaction. Sellers can introduce products, answer questions, and close deals right during broadcasts. According to TikTok, livestream revenue in Vietnam increased 300% in 2023, and this trend is expected to be even stronger in 2025.

Short videos build trust: Short videos (15-60 seconds) on TikTok or Instagram Reels help businesses showcase products vividly, from usage methods to actual quality. Compared to traditional advertising, this content is more accessible and trustworthy – an important factor when 58% of consumers are influenced by KOL/KOC reviews (according to YouGov).

Creative content not only attracts but also turns social media into a "bridge" between businesses and customers, driving instant shopping needs.

2.3. Cost Savings, Profit Optimization

Selling through social media provides superior economic advantages compared to traditional e-commerce platforms, helping small businesses and individual entrepreneurs easily participate.

No commission fees: Unlike Shopee (5-7% commission) or Lazada (1-10%), selling through social media doesn't require sharing profits with third parties. The only cost is usually advertising (Facebook Ads, TikTok Ads), and this investment can be flexible from hundreds of thousands to millions of VND depending on strategy.

Proactive customer approach: Businesses can use messages, automatic chatbots, or community groups to reach customers without depending on platform display algorithms. This not only reduces costs but also increases marketing effectiveness, especially for niche products like handmade items or local services.

These savings help businesses optimize profits while providing better value to customers – an important factor in the competitive 2025 market.

3. PayME Shop: How to Accelerate Social Media Sales?

PayME Shop is the ideal tool for businesses to capitalize on the social commerce trend, thanks to features optimally designed for social media sales. Here's how this platform supports sellers.

3.1. Easy Sales Links – No Complex Website Needed

PayME Shop helps businesses turn social media into an "online store" without investing in a separate website.

Instant purchase link creation: With PayME Shop, you can create product links in minutes and share directly on Facebook, TikTok, Zalo, or Instagram. Customers only need to click the link to view details and place orders without leaving the social media platform – this reduces bounce rates and increases deal closure potential.

Payment-optimized interface: Sales pages from PayME Shop are designed simply, mobile-friendly, supporting customers to complete transactions quickly through various methods. This is especially useful when customers buy through livestreams or messages, where speed is the deciding factor.

This feature helps small businesses save time and costs while maximizing traffic from social media.

3.2. Direct Payment: Smooth Transactions on Social Media

PayME Shop integrates a flexible payment system, making transactions on social media seamless.

Send payment links via messages: After customers message orders through Zalo or Messenger, you can send payment links from PayME Shop immediately. Customers only need to click and choose suitable methods, reducing manual transfer steps or waiting for confirmation.

Support diverse methods: PayME Shop integrates QR Codes, e-wallets (Momo, ZaloPay, PayME), bank cards, and transfers, ensuring fast and secure transactions. With QR codes, customers can scan and pay right during livestreams, increasing deal closure efficiency.

This payment system is not only convenient but also builds trust, helping customers feel confident shopping directly from you.

3.3. Smart Order Management – Strategy Optimization

PayME Shop doesn't just stop at selling but also supports efficient social media management.

Automatic order updates: The system records and updates order status in real-time, from ordering to successful delivery. This helps you closely monitor all transactions without manual recording – especially useful when selling through multiple social media channels simultaneously.

Sales analysis: PayME Shop provides revenue reports and sales performance, helping you evaluate strategy effectiveness (e.g., which livestream sold best) and adjust marketing plans. Customer data is also stored, supporting remarketing through messages or email.

These tools help businesses operate more professionally, maximizing social commerce potential.

4. PayME Shop – A Powerful Ally in the Social Commerce Era

Social commerce is no longer a trend but has become an indispensable part of online business in 2025. With the explosion of shopping on social media – from TikTok livestreams and Facebook posts to Zalo messages – businesses need a solution to catch up and excel.

PayME Shop is the answer: from easy sales link creation and smooth payment integration to smart order management, this platform helps you fully exploit social media power to save costs, increase revenue, and build brands.

If you're doing business on social media or want to try social commerce, don't miss PayME Shop. Start by creating a store, sharing links in Facebook groups, or organizing livestreams – this is the time to accelerate development and lead the online shopping trend that's changing daily!