PayME Shop vs Shopee, Lazada: Best E-commerce Platforms Comparison 2025

Vietnam E-commerce Market Overview 2025

E-commerce in Vietnam is experiencing explosive growth with impressive momentum. According to Statista, Vietnam's e-commerce revenue is projected to reach $20.5 billion by 2025, creating golden opportunities for online businesses.

In the fierce competition between leading e-commerce platforms like Shopee, Lazada, and TikTok Shop, a new player - PayME Shop - is emerging as a breakthrough online selling solution with its zero-commission model.

Why Compare E-commerce Platforms?

Choosing the right selling platform determines up to 70% of online business success. Each platform has its own pros and cons regarding costs, brand control capabilities, and sales effectiveness.

4 Most Important Criteria When Choosing Online Selling Platforms

1. Online Selling Costs - The Profit-Determining Factor

Shopee - Vietnam's Largest E-commerce Platform

• Shopee commission fees: 1-5% depending on product category
• Shopee Ads advertising costs: High, especially for fashion and electronics
• Additional service fees: Freeship Xtra (7%), Voucher Xtra (5%)
• Market share: 69.1% (Q3/2023 - Metric)

Lazada - Alibaba-Owned Platform

• Lazada commission fees: 1-10% (electronics 5%, fashion 10%)
• Payment processing fee: 2%
• Advertising costs: Lazada Sponsored Discovery similar to Shopee

TikTok Shop - Emerging Platform

• Transaction fee: 4% (since late 2023)
• Fixed commission fee: 2% per order
• TikTok Ads advertising costs: Based on CPC/CPM models

PayME Shop - Zero Commission Solution

• Commission fee: 0% - Receive 100% revenue
• Operating costs: Lowest in the market
• Suitable for: Small businesses, individuals starting out

Conclusion: PayME Shop offers superior cost savings, while Shopee/Lazada suit large marketing strategies.

2. Brand Control and Customer Data Management

Challenges with Major Platforms

• Shopee, Lazada: Customers remember the platform more than individual shop brands
• Customer data: Owned by the platform
• Remarketing capabilities: Limited

PayME Shop Advantages

• Build your own brand: Create stores with personal links
• Own customer data: 100% control
• Marketing strategy: Flexible, platform-independent

3. Online Store Setup Speed

4. Payment and Delivery - Money Reception Speed

Traditional Platform Limitations

• Shopee: Holds money 2-7 days after confirmation
• Lazada: Slow payment 5-7 days
• TikTok Shop: Faster but still 2-3 days

PayME Shop Advantages

• Instant payment: Receive money immediately after transaction
• Diverse payment methods: E-wallets, credit cards, QR, COD, installments
• Choose your logistics: GHN, Viettel Post, other partners

Guide to Choosing the Right Online Selling Platform

Choose Shopee/Lazada When:

• Have large marketing budget (>$400/month)
• Want to leverage existing customer base
• Selling mass products, price competition
• Accept profit sharing with platform

Choose PayME Shop When:

• Want to maximize profits (0% commission)
• Build long-term brand identity
• Need customer data control
• Starting with limited capital
• Want to start selling immediately

Vietnam E-commerce Trends 2025

1. Social Commerce Boom

Social media selling is becoming the dominant trend. PayME Shop leverages this trend well with easy link sharing capabilities.

2. Personalization and Customer Data

Experience personalization requires owning customer data - PayME Shop's strength.

3. Rising Marketing Costs

Advertising ROI on major platforms is declining, making PayME Shop's "0% fee" model more attractive.

Conclusion: Optimal E-commerce Platform Choice for 2025

PayME Shop is reshaping online business practices in Vietnam with 4 outstanding advantages:

1. 0% commission - Maximize profits
2. Complete control over brand and customers
3. Setup in minutes - Start selling immediately
4. Instant payment - Improve cashflow

While Shopee, Lazada remain good choices for large-scale marketing, PayME Shop is the ideal online selling solution for:

• Small and medium enterprises
• Individual entrepreneurs
• Anyone wanting to build their own brand

Expert Advice

Instead of choosing a single platform, a multi-channel strategy combining PayME Shop (brand ownership) + Shopee/Lazada (reach expansion) will deliver optimal results in e-commerce 2025.