Viễn Đông Insurance forms strategic partnership with PayME, Enhancing user connectivity via the LIAN

As e-commerce rapidly expands and consumers adapt to safer and more convenient payment methods, digital transformation in Vietnam's financial and insurance sectors is accelerating. In response to this trend, Viễn Đông Insurance has officially signed a strategic partnership with PayME—a leading embedded finance and e-wallet platform in Vietnam.

This collaboration is not just a business alliance but a breakthrough in connecting users through two key applications: PayME and LIAN (Viễn Đông Insurance’s platform). As an open e-wallet solution, PayME enables users to make seamless payments and manage their finances effortlessly. At the same time, it serves as a bridge for businesses to integrate into the digital financial ecosystem, offering insurance and embedded financial services through LIAN.

The integration of PayME and LIAN goes beyond simply offering insurance products via mobile platforms—it lays the foundation for a strategic collaboration that enhances the customer experience while expanding user reach. This partnership bridges technology and services, providing greater benefits for both individual users and businesses in financial management and asset protection.

"Partnering with Viễn Đông Insurance is a significant milestone that reinforces PayME’s vision of building a comprehensive digital financial ecosystem, where technology and services combine to deliver optimal value to users." Nguyễn Thành Minh, CEO of PayME.

Both partners have committed to developing new solutions, improving and diversifying digital financial and insurance products to meet the increasingly sophisticated demands of consumers in the digital era. By leveraging their strengths and expertise, PayME and Viễn Đông Insurance aim to transform the Vietnamese insurance industry while enhancing the digital experience for users.